I like to cross-post some of my blog postings to Facebook. Yes it serves to publicize and steer traffic to my blog. However, I am selective in the articles I cross-post, and I find that many of my Facebook friends and followers appreciate it. I get a lot of likes and shares with some types of posts.
There is also the issue of Facebook’s intellectual property policies, a bit of a rights grab, quite disturbing to a photographer like myself. Thus I do not generally post any of my better photos directly to Facebook. Snapshots? These are OK. Good photos? These I post to my own blog and then just link them on Facebook.
On occasion I find that Facebook does not cross-post properly, the usual issue is the lack of a thumbnail. For this I have found there is a developer’s tool on the Facebook site for evaluating links.
Just paste the URL into the bar and check it out. Interestingly this tool seems tied to the main website servers. Try linking on your Facebook wall, when this fails go to the debugger and paste the link in. The image should appear in the information listed about the link. Then go back to your own page and re-post the link, it will now work and the image will be displayed properly. Surprisingly reliable.