{"id":9344,"date":"2013-05-21T01:00:36","date_gmt":"2013-05-21T11:00:36","guid":{"rendered":"http:\/\/darkerview.com\/wordpress\/?p=9344"},"modified":"2013-05-20T13:45:45","modified_gmt":"2013-05-20T23:45:45","slug":"a-phone-book-really","status":"publish","type":"post","link":"https:\/\/darkerview.com\/wordpress\/?p=9344","title":{"rendered":"A Phone Book… Really?"},"content":{"rendered":"

\"A<\/a>
The 2013 Hawaiian Telecom phonebook.<\/figcaption><\/figure>A phone book? Really? It was deposited on the lanai this weekend. It sat there for a while before we even deigned to pick it up. In this day of websites and smart phones why does a phone book still get printed. How many people actually make any use of a phone book? Can the huge amount of energy and paper used to print and distribute a phone book actually be justified? Do the advertisers who pay for the publication reasonably expect a payback?<\/p>\n

I am old enough to remember when a phone book was actually useful. It was the way to locate businesses and the phone numbers of friends. That was a long time ago. At this point I can not remember when I last opened a phone book to accomplish anything useful, an internet search is faster and more informative. A search provides so much more than a phone number…. Business hours, a map to the location with directions if needed, reviews and more. Not to mention that the information is up to date, not printed once a year, a business can update their website as details change. Need to see tonight’s menu?<\/p>\n

Phone books are an anachronism from another time, one that belongs in the past. As with any business there is a certain inertia, they will not die quickly. While it does appear that the white pages have properly died, someone needs to put a stake into the yellow pages.<\/p>\n

For this household? It is straight into the recycle bin with the book. Unused, unlamented, existing only long enough to inspire a rant.<\/p>\n","protected":false},"excerpt":{"rendered":"

A phone book? Really? It was deposited on the lanai this weekend. It sat there for a while before we even deigned to pick it up. In this day of websites and smart phones why does a phone book still get printed. How many people actually make any use of a phone book? Can the … Continue reading “A Phone Book… Really?”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[1085,1083,1023,1084],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/darkerview.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/9344"}],"collection":[{"href":"https:\/\/darkerview.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/darkerview.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/darkerview.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/darkerview.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9344"}],"version-history":[{"count":0,"href":"https:\/\/darkerview.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/9344\/revisions"}],"wp:attachment":[{"href":"https:\/\/darkerview.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/darkerview.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/darkerview.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}